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	<title>Andrew Byers&#187; niche</title>
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	<link>http://www.andrewbyers.me.uk</link>
	<description>Business Development, Sales and Satisfying Customer Demand</description>
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		<title>Outwith Scope</title>
		<link>http://www.andrewbyers.me.uk/sales/outwith-scope</link>
		<comments>http://www.andrewbyers.me.uk/sales/outwith-scope#comments</comments>
		<pubDate>Mon, 19 Oct 2009 13:16:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Customer Enquiries]]></category>
		<category><![CDATA[Pre-Sales]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[customer satisfation]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[Outwith scope of supply]]></category>

		<guid isPermaLink="false">http://www.andrewbyers.me.uk/?p=7</guid>
		<description><![CDATA[Does customer satisfaction warrant diluting your offering outwith your niche?]]></description>
			<content:encoded><![CDATA[<p>With customers demanding a more and more detailed product or service offering, how far should you stretch from your scope to win the order..<span id="more-7"></span></p>
<p>For example, if you niche was in Industrial secure power and as part of the client RFQ you included a small off-the-shelf commercial unit, bought in from a third party.  If the customer then asks to reduced the scope but for a quotation to supply the third part unit, should you quote?</p>
<p>Dilema is:-</p>
<ol>
<li>Quote and supply a product with no additional value add on the basis that you are the one to satisfy the customer need?</li>
<li>No-bid as it is outwith your scope and adds no value to your product or service offering?</li>
<li>Introduce the client directly to the third-party supplier and jepordise further orders being &#8220;downgraded&#8221; to less robust technology?</li>
</ol>
<p>Personally, I would suggest a full discussion on the actual needs and attempt to keep the full package together.  if the client is adament that the &#8220;simple&#8221; unit is broken out, I would no-bid the enquiry.</p>
<p>Your comments welcomed.</p>
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