What is the real key to a succesful business? A full and profitable order book with the resources and know-how to deliver to spec. Taking the first aspect (full and profitable order book) how do we i) Create it, ii) keep it full?
How well do you know your Market? You know who the main players are, what they’re buying, the decision makers and what the key issues are in each of your core segments? [Read the rest of this entry...]
Following the ealier article found this advice from Sant Quis blog on “sell what the customers want, not what you have” [Read the rest of this entry...]
With customers demanding a more and more detailed product or service offering, how far should you stretch from your scope to win the order.. [Read the rest of this entry...]
